P-Lo
Brand Design
Art Direction
Illustration
Graphic Design
2022-2024
P-Lo is a multi-platinum songwriter, producer, and rapper who has become one of the defining voices of West Coast hip hop. As an artist and Bay Area ambassador for teams like the 49ers, Warriors, Giants, and Earthquakes, his high-energy sound has reached national audiences with placements in film, television, and beyond.
I began collaborating with P-Lo during the release of his Stunna album, designing an airbrushed portrait and a capsule of merch including t-shirts, hoodies, hats, and tote bags. The work expanded into custom performance pieces, including the Everywhere Like Air jacket created for his halftime show at the 2022 NBA Finals.
In 2023, I partnered with P-Lo to launch Bass Resources, his lifestyle brand and online shop.
CASE STUDIES
2022
2024
2017
2019
2024
2025