Kehlani World Tour

Working with Kehlani and her team I helped roll out her fourth studio album, CRASH, by designing a billboard located off the side of the freeway leading into Coachella—a staple known for sparking excitement and social buzz before the festival.

Following the billboard, I was asked to design the official CRASH World Tour poster. The visual direction—typography, color palette, and illustration—set the foundation for a larger system used across marketing touchpoints, from stadium ads to social graphics.

The result was a bold, cohesive identity that carried the energy of the album into every stage of promotion, building anticipation from city to city throughout the tour.