Hotel De Anza
Brand Design
Art Direction
Illustration
Graphic Design
2024 - 2026
COMING SOON…
Opening in 1931, the Hotel De Anza is one of San Jose’s most iconic landmarks, known for its Art Deco façade and Spanish Colonial Revival interiors. As the hotel enters a new chapter, I was asked to lead a full rebrand that honors its historic character while reimagining it for a modern audience.
The project, set to complete in 2026, includes a new logo family and comprehensive brand guidelines—defining a refreshed visual language across typography, illustration, iconography, color, photography, and brand application standards. The design direction draws inspiration from the building’s original Art Deco details while introducing a minimalist sensibility. The result will position the De Anza as a space of understated luxury—where history and modern elegance meet.