Meta

Meta Research connects academic communities, data scientists, and internal teams to advance knowledge and innovation worldwide. To match the scale of its impact, the brand needed a redesign that could unify everything from digital experiences to recruitment campaigns and in-person events.

As Lead Brand Designer, I directed a full rebrand—creating a new visual system, redesigning the website with 20+ templates and 30+ CMS components, and developing 12 custom icons later added to Meta’s universal library. I also led campaigns like the Global Facebook Research Fellowship, which grew applicants by 20% internationally, and designed collateral for the Facebook Symptom Survey, translating 1.7M responses into clear, public-facing insights.

From infographics and event collateral to recruitment and digital platforms, the brand now communicates with clarity and consistency—helping Meta’s researchers share their work with the world.